First FIFA approved wearable tracking devices, page-19

Have entered long this morning @ 1.22

but it’s Catapult Group International Ltd (ASX: CAT) that is taking the spotlight with its 3.3% rally to $1.24.
Catapult is claiming the field after FIFA gave the green light for all the company’s wearable monitoring devices to be used during its matches.
This isn’t an endorsement by the global soccer body nor does it imply any additional sales for Catapult, but it’s still noteworthy because this is the first time FIFA has granted approval to a wearable tracking device company, which opens a pretty big opportunity for Catapult.
Morgans believes that most global football clubs do not use such devices to monitor their players in the field and having such data could significantly improve team performance.
“Soccer represents a major market opportunity for Catapult over the coming decade,” said the broker.
“Morgans’ recent research on global sporting clubs and bodies revealed that more than 60 percent of clubs in the top 100 football leagues globally do not currently use GPS tracking devices.”
However, investing in Catapult isn’t without risks. There’s no guarantee that the company will sign up a major football league or that a competitor wouldn’t cut in to snatch the prize by signing a league-wide contract.
Morgans also points to the risk of a further operating cost blow-out for Catapult although the $35 million of cash on its balance sheet should provide a buffer.
Shareholders will be eagerly awaiting news of any further contract wins, or even a contract loss by a key rival will excite the market.