We found out 2 months ago that Chris Morris was investing in WFM, hardly news. http://imagesignal.comsec.com.au/asxdata/20090720/pdf/00969731.pdf
Noone can dispute that Chris Morris is one of Australia's most successful entrepreneurs. However he has also been known to make some mistakes, for example when he paid far too much for a stake in e-trade which they had to substantially write down in later reporting periods.