G'day Seik,You say:"...doubling profits..."Let's be VERY clear...

G'day Seik,

You say:

"...doubling profits..."

Let's be VERY clear here. Somewhere (probably from the afr article) this idea of doubling profits has gained currency.

That is NOT CORRECT.

The company is looking to DOUBLE SALES.

That is a very different thing than doubling profit.

Based upon what we know about margins, overheads etc a doubling of SALES in 2009 would give a profit somewhere between $10m and $15m. Profit in 2008 was $2.3m. This would mean that 2009 PROFIT would be somewhere between four and six times the 2008 profit.