Looking for information on how good Fillerina could be for Cellmid, I found this article from 2015.
Al Ittihad Drug Store first-quarter revenues up 28%
The company’s consumer division achieved the highest rate of growth, driven by sales of products such as Fillerina which retails at between Dh550 and Dh600 per box.
https://www.thenational.ae/business/al-ittihad-drug-store-first-quarter-revenues-up-28-1.113825