Fat Prophets just wrote up on HUB, here's a snippet:We are...

Fat Prophets just wrote up on HUB, here's a snippet:

We are adding HUB24 to the Fat Prophets Portfolio, and recommend its purchase by Members at around the current $1.35 level.
History
Development began on the HUB24 platform in 2007 and it was launched as a managed discretionary account service in 2009, with access to separately managed accounts and exchange traded funds (ETF’s). The platform has evolved since and now has a range of asset classes with more than 900 managed funds, 770 listed securities, 65 ETFS, term deposits, as well as margin lending and insurance capabilities.
Today, there are two main platform solutions. HUB24Invest is an investor directed portfolio service targeted at individuals, trusts and self-managed super funds. HUB24 Super meanwhile (depicted below) is the company’s superannuation fund offering.

Management has sought to actively differentiate the offering by smart, focused, investment. The company has invested less in R&D than many competitors but it seems to have been able to deliver a greater product return and a ‘next generation’ service. As an example, market research firm Investment Trends awarded HUB24 the ‘Most New Developments’ award in its December 2012 platform benchmarking report. HUB24’s rating improved 23% in the year to December 2012 on account of investment in its superannuation product and direct market access, amongst other capabilities.
The company was also rewarded with a $1.1 million R&D tax incentive from AusIndustry in July to recognise the investment in the platform over the past year.