The market is factoring in a drop in earnings and dividend due...

The market is factoring in a drop in earnings and dividend due to the business model having been exposed. WTF could drop off a cliff if customers such as me simultaneously shy away from their site due to noncompetitive pricing.

The big boys from overseas such as Expedia and Booking.com are also chomping away.

I do agree it is cheap and bad news has been factored in but there are some broader concerns here for mine.

The competition may heat up to a point where margins are compressed so much no one is making much profit, they will still all stay in the space because they are turning a profit but it will be at the detriment to the shareholders.