Wow the share price is starting to rise up.I've never used Wotif...

Wow the share price is starting to rise up.

I've never used Wotif before, can anyone tell what competitive edge it has over other similar online websites (expedia, hotels.com etc?

When booking accommodation I tend to try multiple websites to search for a the best price for the identical accommodation. In all my searches I don't think I've ever got the cheapest price thru wotif.

I can only see margins getting squeezed in the future, with more and more online competitors (similar to the influx of group buying websites - Groupon etc)

Having said that, they still are profitable, and seem to operate at a decent margin.

Thoughts?