I mean just look at the image of the 4l tin on the Chinese...

I mean just look at the image of the 4l tin on the Chinese website - severly dinted - no image or brand control - if I was a nuveau riche in China wanting an imported product, I shore wouldnt go for that one. THe other website, the Astute risk managment one, just highlights this, mixing his "enjoi" (note note njoi) brand with redisland - bet its all from the same source and the redisland one takes the back seat.

A company must fiercly protect its brand, adn this is not happening in its only hope, the emerging asian middle classes.