Borris,Can you tell me how these products will be supported and...

Borris,

Can you tell me how these products will be supported and marketed in the US? What is the PTA going to do to push kneoworld ahead of other similar products? Do we have their allegiance 100% or will they take on anything that gives them a 50% cut?

If it is to be sold to individual households and the onus is on the parents to review and update then I don't think that will translate in the long term to a sustainable revenue stream.

Not being cynical but to expect that every household of those 23 million students has proactive and functional parents is hard to believe. This is America we are talking about.

Schools that use Mathletics do not need to sell it to the parents. They are told this is what we use and you pay for it through the technology levy in your school fees.

This is the only sustainable model I can see working.

Please correct me if I have got it completely wrong.