They are currently investing in acquiring consumer growth,...

They are currently investing in acquiring consumer growth, developing their technology platform and interface with customers, check out their website and compare that to the site of mega billion VIPs and groupon's. Working on improvements in logistics to reduce costs and a reduction in labour costs.

They have now been provided with funds from investment houses to go out and grow their customer base given the technology infrastructure is now in place to allow for the growth, and I'm sure these investors would not be providing the capital unless they felt this down payment will more than pay itself back in returns in future. As they say and in VIPs example this is not a cheap business but a rewarding one if you are the market leader, as once you get a customer they are usually a returning customer in the flash sales business and so that investment is paid back in time. Your focus should be topline revenue growth and a quarterly is a misleading source of information for that, if you are looking for a cash flow positive quarterly then you're totally missing the point.

The market cap is what you see, compare their annual revenue to what the market cap and see whether you can find another company on asx with that ratio of sales to mkcap, now it's just a matter of reaching an operational scale where that filters through to the bottom line. Reductions in fixed costs and increasing revenue is a food lead indicator of what's to come.