Good blog showing what Embark is absbthe results from their trial in Brisbane
http://blog.contactlight.co/posts/the-intersection-of-ooh-mobile-even-closer-with-embark
"Impressively, more than 60% of the people who saw the related content in Embark while near or looking at the video advertisement on the XTD screen went on to do something else with the engagement in the app."
Embark
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