Embark / Screen Engagement, page-12

A month ago you were spruiking the fact that the company was poised to land a US contract because the Vice President of US operations profile was "featured prominently" on their website. You then went on to say that they could land one in Budapest without so much as a skerrick of proof.

And now you are spending a lot of time downramping hard and spewing tripe about how the screens aren't engaging, the share price is struggling (thanks captain obvious), and the business needs to be taken over.

To address some of your putrid comments:

"but each time I've seen a screen, the majority of people are standing on the platform looking at their mobiles sending messages..."

If you knew anything about the direction Embark is going in, this is actually a good thing. I'm not sure if you are familiar with OOH advertising, but 23% of consumers search for more information on their mobile device after seeing OOH advertising compared to 16% for other media. Having that hand off which is purely unqiue to XTD and Contact Light gives them a huge competitive edge.

"Have u guys used Embark? 1/4 of the screen is wasted on a calorie count."

I have Embark many times and what you are saying is grossly inaccurate. The calorie count is merely a feature, and it hardly takes up 1/4 of the screen. If you bothered checking out the rest of the app, it's actually pretty great. Once they sign up some content it'll be game on.

It's not hard to figure out you probably bought in the 20c range and are down about 20% of your initial investment. For someone who boasts 90%+ returns per annum, that's got to hurt.