I think Eddy's share sale was involuntary. If you read part of...

I think Eddy's share sale was involuntary. If you read part of an interview Eddy did with Alan Kohler below you'll see it was definitely not discretionary.

"If the bank comes to you and says we want you to reduce your debt, if you’ve got cash to do it, you could reduce your debt. Same with margin loans. So you borrow against stock within the company to build your stake – everybody talks about CEOs not having enough interest in the company. My stake has increased dramatically since the first day it was listed and I put everything back into the company.

Now if I had a phone call on that particular day saying ‘can you reduce your exposure because the shares have fallen’, I could have written out some money for cash and reduced the stock. I never got that opportunity. We never even got a phone call. The stock was sold before I even blinked an eye.

AK: So you didn’t sell it, it was sold out from under you?

EG: Absolutely.
"

http://www.businessspectator.com.au/bs.nsf/Article/KGB-INTERROGATION-Eddy-Groves-CG4L5?OpenDocument