Sino misses the point, and is probably somewhat blinded by...

Sino misses the point, and is probably somewhat blinded by negativity, it can be a destructive force, as opposed to positive criticism and proactive commentary. And the emotion often gets in the way of being able to objectively read what others really mean in their posts.

My point regarding Amblique was not the acquisition per se, nor the client list, although that is impressive, I was bringing attention to the business content area being largely focused on, namely women's fashion and cosmetics and other products. There has obviously been some study on this, since it is one of the fastest growing sectors in China, and continues to be powering ahead. It also makes up 75% of vipShop customers, so it is a smart move to target this area.

And vipShop is not a direct competitor, not entirely anyway, in fact I would expect that some of vipShop's clients are (or will) use Ambique's marketing services, so there could potentially be some synergy there.

And let's not get precious about ASX investing here. There is only one reason why any director or company owner lists on the ASX, and it is not to make profits for shareholders, it is quite simply to make themselves rich. Anyone who thinks otherwise should not be investing. What you can often do is find directors who have been successful, and who have a lot of their own money invested in the company, and follow them. They won't always succeed, but many have repeated successes.

Quite simply, the Lau's own 75% of ECG, and that is a hell of a big personal investment and commitment, regardless of even how little they may have paid for the shares. Other directors in all other companies do the same, so let's not think the Lau's are any different at all - they are all human, and all greedy wealth builders. And why shouldn't they be. We follow and try and ride their wake, if we choose this company and business.

For a small investment, I am interested to see how this goes. Give the company a chance, they have just listed, and don't be fooled by the motives of the directors, they want to make money for themselves, but so do the other 10,000 ASX company directors - no difference.

Amblique will be at the upcoming Asia business fair in Singapore. And it will be very interesting to see if the next acquisition by ECG is complimentary and also follows the women's product theme, it's a good one.

It's a fun thing to watch, and investing should be fun.

Gw