The IPO was done do that the Lau family could secure their shipping and logistics interests in Australia and NZ.
Any serious tech biz in this space would be a global brand. Take Cargowise for example.
Today the Chinese government announced that "E-commerce" will be allowed on the mainland from foreign entities this will make whatever Ecargo can do or offer redundant from a technology point of view.
Please see the article
https://www.internetretailer.com/20...door-foreign-companies-operate-online-portals
The shipping and operational revenue is flowing to Cargo Services Far East the company owned by the Laus.
In other words allot people spent allot of money to use the back door when the front was open for free.