don't forget - it's coca-cola!!!, page-5

Ccl.ax have said they expect nil growth this year and I suspect they will surprise on the down side given they are trying to start a beer business which will cost money that costs a lot of money.

Wow will probably grow. Let's just say wow grow by 10% more than Ccl. That would mean woolworths P/E ratio will be 16.5 based on today's price. The same as Ccl. Dont assume a company is cheap because it has a low p//e.

I'm hoping to acquire more around the 9 mark but will probably dip my toes in along the fall. I have an irrational attachment to this company.... And an even more irrational belief the market won't offer me the discount on fair value that it should.