"..can you clarify you view of the " change in the slope of the...

"..can you clarify you view of the " change in the slope of the demand curve" will it be steeper or begin to taper off?"

@captogo,

Forgive me, it did sound a bit cryptic, didn't it?

What I meant to say is that the changing nature of the stock of housing over the past decade - but accelerated during the current housing cycle upswing - from maintenance-light housing units (both homes and apartments) with exterior walls that were originally made of brick or brick veneer, to more paint-intensive dwellings (rendered exteriors and more walls per household as homes have got larger and living spaces have expanded.)

So when I said the slope of the demand curve will change, what I meant is that it will be steeper, ceteris paribus.

Actually, on reflection, the curve might not be steeper, as such, but what it will do I expect is undertake an upward structural shift. i.e., higher underlying demand per dwelling unit over time.

Actually, on yet further reflection, any structurally higher underlying demand won't manifest itself immediately, but will occur in a phased manner over time, so the curve will not undergo a one-off structural shift without changing slope, but will, in fact steepen.

Or maybe not? I think I'm confusing myself now; I wish I had stayed awake during that particular economics lecture...

At any rate, whatever the demand curve ends up doing, I think it will be a positive thing for an industry-leading company like Dulux.