I think it's a stupid name and a stupid waste of money to...

I think it's a stupid name and a stupid waste of money to rebrand (has there EVER been a successful rebrand?I can't think of one though probably there has!)
But I think the company is gonna do amazingly well. However, I don't view TFC as so much of a B2C company, more a B2B (selling bulk products and Sandalwood and oil) so I don't think the name matters much!
It ma also be the catalyst needed to make people realise how undervalued this stock is. ( I kinda don't want them to notice for a while longer so I can buy more and more!)