Digital Influencer Agency, page-13

Guys if you are still really hesitating on digital marketing strategy and if it is just a gimmick. Please read below, Adidas have completely abandoned tv marketing and will spend its entire marketing budget on digital advertisement! Whether CM8 is a leader in this field who knows, but when more major companies like Adidas change they way they invest their marketing budget into this new digital era we will be looking at a billion $+ industry. If CM8 only gets 5% of the market share we will be rewarded very well.

"It's clear that the younger consumer engages with us predominately over the mobile device," Rorsted told CNBC Wednesday.

"Digital engagement is key for us; you don't see any TV advertising anymore."

https://www.cnbc.com/2017/03/15/adi...vertising-as-it-targets-4-billion-growth.html
https://www.*.com.au/adidas-says-it...age-with-the-brand-on-mobile-2017-3?r=US&IR=T