This may help this up. The theory behind this is a move away from a 'traditional' travel agent (sat in an office behind a desk) to a modern retailer (akin to the layout of say, an Apple store).
From the mouth of Skroo Turner:
I reckon one of the biggest things for us at FCTG in 2014/15 will be the move from being a Travel Agent to what we call a world class retailer of travel (leisure and business). The 7 themes we need to implement to get there are:-
- Specialisation through our different Brands
- Building or making our own product-not just using other people's
- Being real experts in our specialisation
- Our shops and working spaces are true retail selling spaces
- Giving our customers a Blended (online or offline) access to us
- Knowing our customer and exactly what they want and
- Being a true sales and marketing machine.
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- Difference between Travel Retail and Travel Agent
This may help this up. The theory behind this is a move away...
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