Difference between Travel Retail and Travel Agent, page-5

This may help this up. The theory behind this is a move away from a 'traditional' travel agent (sat in an office behind a desk) to a modern retailer (akin to the layout of say, an Apple store).

From the mouth of Skroo Turner:
I reckon one of the biggest things for us at FCTG in 2014/15 will be the move from being a Travel Agent to what we call a world class retailer of travel (leisure and business). The 7 themes we need to implement to get there are:-

1. Specialisation through our different Brands
2. Building or making our own product-not just using other people's
3. Being real experts in our specialisation
4. Our shops and working spaces are true retail selling spaces
5. Giving our customers a Blended (online or offline) access to us
6. Knowing our customer and exactly what they want and
7. Being a true sales and marketing machine.