destra partner with MySpace Australiadestra Corporation to...

destra partner with MySpace Australia

destra Corporation to provide content portfolio across MySpace

destra Corporation Ltd (ASX:DES), Australia’s leading independent digital media and entertainment company, today announced a partnership with Australia’s number one social networking site, MySpace.com. The deal will provide the social networking juggernaut’s users with destra’s extensive library of digital video content.

“Destra is excited about the potential for this alliance and we are looking forward to our content reaching over 3 million Australian MySpace members,’ said Domenic Carosa, destra EO. “Destra will enable MySpace Australia users to access the ultimate in video content across our various genres; extreme sports, fashion, short films and dance music.�

“MySpace Australia is pleased to be working with destra. Destra’s compelling niche content provides a plethora of new, exciting and relevant material for our millions of users� stated Rebekah Horne, General Manager of MySpace Australia.

The partnership will extend destra’s online reach by providing content from its media and entertainment platforms to the MySpace community via branded channels on MySpace TV The breadth of content will range from extreme sports (www.PlanetX.com.au) to short films (www.Niceshorts.com.au), fashion (www.Oystermag.com) and dance music (www.ThreeDworld.com.au). Video content made available via the new service will be free to users through the MySpace site.

The revenue share arrangement was not disclosed.

-Ends-

For further information;

destra: Antonia O'Neill 02 9270 0240/ 0417 252 805
MySpace: Darain Faraz 02 9288 7286/ 0424 246 484

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events,groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views(c), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace's international network includes localised community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America and the United Kingdom. Fox Interactive Media is a division of News Corp.
*Among the top 2000 domains comScore Media Metrix, August 2007. For more information on comScore Networks, please go to http://www.comscore.com

About destra Corporation

destra Corporation Ltd (ASX:DES) is Australia’s leading independent digital media company. Its two core divisions are destra Entertainment (incorporating Magna Pacific) and destra Media (incorporating Brand New Media):

destra Entertainment: One of the largest CD and DVD publishers in Australia with content ranging from Sports (AFL, NRL, World Cup Soccer), to Music (Dannii Minogue, Joel Turner, Johnny Cash and thousands of others) and Video (Prehistoric Park, Crusty Demons and thousands of others).

Magna Pacific: is a leading independent film and DVD distributor in Australia and New Zealand with more than 1700 titles on DVD including box office first time releases such as Becoming Jane and Because I Said So, contemporary screen classics such as Dances with Wolves, Once Were Warriors and the latest children’s franchise properties including Bratz and Teenage Mutant Ninja Turtles.

destra Media: Operates numerous online communities including MP3.com.au (largest independent music MP3 site), TheScene.com.au (music fashion and lifestyle), Planet X (extreme sports); Niceshorts.com.au (Short films) and many more.

Brand New Media: creates, sells and markets a diverse range of media content to advertisers and their agencies. BNM owned and represented media incorporates television, online, out of home and print. BNM is a leading producer of brand funded content and works with major advertisers to develop marketing solutions via the creation of meaningful content for brand and consumer. BNM represented networks include TVNZ, Expo&TVSN, STAR Group and Virgin Blue In-Flight.

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Cheers.