Melbourne, 17 December, 2006 – destra Corporation Limited (ASX: DES) has expanded its online entertainment offering with the acquisition today of online digital video community www.NiceShorts.com.au and www.NiceShorts.TV.
NiceShorts is an Australian based video site akin to the popular American site YouTube.com, and specialises in short films, video clips and user-generated video content.
Destra Corporation CEO, Domenic Carosa said: “Destra already offers the largest independent network of music communities in the country, a move into online video was the natural next step.
“Destra is confident advertisers will recognise the value of Nice Shorts as an access point to the coveted youth markets. Advertisers are already embracing destra’s existing portfolio of Australian-generated online user-generated communities; www.MP3.com.au, www.tranzfusion.com.au and www.thescene.com.au.
“Our sites such as MP3.com.au and NiceShorts.com.au attract strong online communities because they have maintained their creative integrity and are magnets for emerging music and video content artists. While the videos on NiceShorts.com.au are appealing to all age groups, destra is expecting the site to be particularly popular with the Generation X & Y markets who have already embraced user-generated content.
“NiceShorts.com.au will become the platform to promote destra’s video content currently available on DVD. Just as radio program directors have drawn on destra’s MP3.com.au music charts, we expect NiceShorts.com.au – and other video user-generated content hubs - to lead Australian TV content production toward audience generated programs. We believe that ultimately online communities will influence, if not dictate, what we see on TV,” said Carosa.
Unlike its international counterparts, all content on NiceShorts.com.au is moderated to help prevent copyright infringement. The acquisition price, which will be paid in cash upon satisfaction of conditions stipulated in the sale contract, was not disclosed.
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