DES 0.00% 9.0¢ desoto resources limited

Melbourne, 17 December, 2006 – destra Corporation Limited (ASX:...

  1. 380 Posts.
    Melbourne, 17 December, 2006 – destra Corporation Limited (ASX: DES) has
    expanded its online entertainment offering with the acquisition today of
    online digital video community www.NiceShorts.com.au and
    www.NiceShorts.TV.

    NiceShorts is an Australian based video site akin to the popular
    American
    site YouTube.com, and specialises in short films, video clips and
    user-generated video content.

    Destra Corporation CEO, Domenic Carosa said: “Destra already offers the
    largest independent network of music communities in the country, a move
    into online video was the natural next step.

    “Destra is confident advertisers will recognise the value of Nice Shorts
    as an access point to the coveted youth markets. Advertisers are already
    embracing destra’s existing portfolio of Australian-generated online
    user-generated communities; www.MP3.com.au, www.tranzfusion.com.au and
    www.thescene.com.au.

    “Our sites such as MP3.com.au and NiceShorts.com.au attract strong
    online
    communities because they have maintained their creative integrity and
    are
    magnets for emerging music and video content artists. While the videos
    on
    NiceShorts.com.au are appealing to all age groups, destra is expecting
    the
    site to be particularly popular with the Generation X & Y markets who
    have
    already embraced user-generated content.

    “NiceShorts.com.au will become the platform to promote destra’s video
    content currently available on DVD. Just as radio program directors have
    drawn on destra’s MP3.com.au music charts, we expect NiceShorts.com.au –
    and other video user-generated content hubs - to lead Australian TV
    content production toward audience generated programs. We believe that
    ultimately online communities will influence, if not dictate, what we
    see
    on TV,” said Carosa.

    Unlike its international counterparts, all content on NiceShorts.com.au
    is
    moderated to help prevent copyright infringement. The acquisition
    price,
    which will be paid in cash upon satisfaction of conditions stipulated in
    the sale contract, was not disclosed.

 
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