Good mention in today's Ferret. I will watch it for signs that...

Good mention in today's Ferret. I will watch it for signs that it will break resistance.


Sydney - Thursday - March 23: (RWE Australian Business News) -
*****************************

Technology-developing companies regularly spice up their
announcements with descriptions of the size of the market they're in and
how big it could get.

Yesterday, DATADOT (DDT) outdid most other companies when it
revealed that a US Chamber of Commerce study just out estimated that the
global counterfeiting industry would grow from $700 billion to $3
trillion in the next 20 years.

To meet this demand DataTrace - a joint venture between DataDot
and CSIRO - has already developed high-security authentication solutions
for major industries such as paints, polymers and paper and packaging.

Following successful proof of concept testing, DDT has now
announced that DataTrace has expanded the range of solutions to include
metal marking, fibre authentication, explosives authentication and
control of mixing of concrete.

Concrete?

You bet.

DataDot explains that management of concrete mixing alone has
the potential to revolutionise quality control in one of the world's
largest and most important industries.

Each of these solutions solves very significant business
problems that currently cost industry many hundreds of millions of
dollars in Australia and billions of dollars in larger economies.

DataDot rose 0.5c to 34c yesterday.

Year high is 40c and was struck this time last year.