T this may be a great idea, but they still have to get it to...

T this may be a great idea, but they still have to get it to market and make some bucks in the long term. these guys aren't the only ones with authentication technology and looking at the company that DDT is in bed with here, they are competitors of DDT in the microdot market in the RSA.
http://www.holomatrix.co.za/microdots.html
I consider it strange that a company that has blown squillions on its own microdot technology has chosen to JV with a company that has a similar (or superior?) technology.
If this is the case where is the value now in DDT microdot IP?