1. Regarding product differentiations: by law, infant formula...

1. Regarding product differentiations: by law, infant formula has to meet a standard, so essentially all cow formulas are the same, just different packaging and marketing. All established companies have copied the very first ever company anyway.

2. Regarding sales: the customers in Aus are tiny comparing to China. When the import licence kicked in, retailers will start putting big orders in.

China is set to surpassed and doubled the US economy by 2030 so they gonna need all the supplies they can get from all import approved companies.