Seriously, no one care if you are down ramping or wanting to buy...

Seriously, no one care if you are down ramping or wanting to buy at a cheap price. Most of hotcopper members are small players only (incl myself). Do you really think big players and instos have time to read hotcopper?

I totally agree with you that WHA is not a premium (yet) nor an established brand as they have been around only for roughly 16 months.

Lets talk again in the next 12-18 months once they have their organic products, vitamin range, goat milk. They will also have control of 75% organic milk in Australia while BAL will still importing from Europe.