Well I just had my first bottle of Coke Life, and as a regular Coke drinker for many years I found that despite the claims about the similarity to regular Coke, it isn't, and for me it just doesn't taste good. I don't think I would buy it again actually. I drunk it without eating food or any other drink prior and whilst when you initially take a gulp it may be hard to distinguish, once the after-taste hits you a regular Coke drinker will immediately be able to tell the difference. The after-taste is a bit like Diet Coke to me. I would still prefer Coke Zero over this if going for a lighter option of regular Coke. After the initial bump to sales this may generate as a new product as people taste test it, I'm not sure this is going to be a game changer for this category...
