Aconex sales and marketing guys should come up with some marketing material to strike fear into building and construction execs.
People are always motivated by FEAR.
Fear of your car getting hit? Buy car insurance
Fear of your house getting burgled? Buy home and contents insurance
Fear of your cat being stolen? Buy cat insurance
Fear of ambulance and hospital bills? Buy life insurance and hospital/ambulance cover
Aconex should show their potential clients what can happen if there are cost overruns due to document mishandling and inefficiencies within a project:
1. The Sydney Opera House was expected to be completed in 1963. A scaled-down version opened in 1973, a decade later. The original cost was estimated at $7 million, but its delayed completion led to a cost of $102 million.[11]
2. The Eurofighter Typhoon defense project took six years longer than expected, with an overrun cost of 8 billion Euros.[11]
3. The Boston Central Artery was completed seven years later than planned costing another $12 billion.[19]
4. The Denver International Airport opened sixteen months later than scheduled with a total cost of $4.8 billion; over $2 billion more than expected.[20]
What if the Tesla Gigafactory had overrun by 2 - 3 years? What would've happened to Tesla?
What if the new airports had overrun by even 12-24 months? How much would that cost ?
Paying 0.1% of the project cost to bring Aconex on board is a tiny price to pay. Personally, I actually think Aconex is severely undercharging for how much they help projects stay on schedule.
ACX Price at posting:
$5.19 Sentiment: Buy Disclosure: Held