I'll line you up with some references to bring it in perspective...

I'll line you up with some references to bring it in perspective for you when I get home this afternoon.

It's not alarmist at all its reality.

No one likes bad news especially when it's your own survival that is the topic. It's a topic for humans that is difficult to grasp. We think everything will be sweet but are simply not seeing the big picture.

As an example remember when asbestos was a great product to use in construction. Now look at our multi billion dollar per year industry to remedy this problem that Hardie industries knew about for many many years.

Just like tobacco companies knowing about nicotine addiction.