Interesting article on the ABC regarding Apple's new iOS9 update enabling mainstream online advert blocking tech on apple devices.
This really illustrates the significance of UGC coupled with social media marketing. The advertising and online marketing world is shifting big time and we are in the box seats to ride the next wave of change. Businesses are now urgently looking for new / more effective ways and channels to market online and their ultimate goal is to engage their consumers on a more personal level and to get them to interact with and feel a part of their company.
Nothing has more potential to do so than UGC and social media, a post or tweet is content not some popup banner especially when they create discussion amongst consumers. If "Max Powers" is taking a selfie showing off his new Nike shoes and Nike decide to use his image in one of their posts with good old Max tagged in it can you imagine the responses from all of Max's friends seeing him in his 5 seconds of fame. It would create a huge amount of discussion, likes, shares etc... Now multiply this by all the restaurants people eat at, movies they see, holidays they go on, cars, bikes, boats they buy... This has the potential to be very big. The best bit is that shareroot is not limited to any market segment.
Now the scene is set, the potential is there, It's up to Shareroot to make the most out of the opportunities in the market place.
