Consolidation creates opportunity, page-7

Not being funny here...

suggestions for Elders here to not only compete with Nutrien (Landmark / Ruralco) in the potash / fertiliser market, also to enhance sales and build stronger relationship with farmers.

• in the retail sector, take a leaf out of the Bunnings model.
Farmers Price Guarantee. Where, if you find a competitor's advertised lower price on the same
stocked item, we'll beat it by 10%. price guarantee excludes stock liquidations.

• run pasture trials in farming regions.

Give farmers opportunity to try out fertilisers (potash)on
their own properties - and let them see the results of trial.

Show the benefits of FREE soil testing on farmer’s
pasture paddocks, all with the aid of their local Elders
agronomists.

Run a competition : Prize is $x,xxx amount of potash
product to a farmer who successfully demonstrate the
value of soil testing and using suitable fertiliser products
to boost their pasture/crop productivity.

• create a loyalty program to send to email &/or phone

A monthly self-mailer sent out to a list of participanting
farmers who buy fertiliser products , rewarding
frequent buyers with points redeemable towards things
like trips or store purchases.

From a monthly self-mailer sent out to 500 farmers you
could potentially create up to 30 leads.

... that’s some suggestions for Elders here to compete with the Canadian giant.