"...or the motivation could be as prosaic as anyone else who goes into business: they sniff an opportunity to make money."
Ah, yes ...making money.
Well, why did you not simply say so at the outset, instead of talking in sophisticated-sounding, but vague, euphemisms for the making of money, such as "personal challenge" and "personal legitimacy"?
"...or the motivation could be as prosaic as anyone else who...
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