An oddly long winded post to deride a proposition that I didn't...

An oddly long winded post to deride a proposition that I didn't put...that they hadn't made their mark. My point was that the area where they've made their mark in business being inherited (Westfield) as opposed to something they built on their own from scratch being a possible motivator to involve themselves in a startup. That could be a motivator to involve themselves in something as "piddly" as this, or the motivation could be as prosaic as anyone else who goes into business: they sniff an opportunity to make money.

Reaper.