This is one of the most bizarre corporate situations I've come...

This is one of the most bizarre corporate situations I've come across in some time.

That the Lowys - who deal in several billions of dollars of assets - saw fit to give birth to such a teeny, highly-conceptual business "idea" (for an idea is really all it is at this stage) is weird enough.

But then to choose to remain actively involved in an executive capacity in such a venture - which starts life under a reputational cloud, defies comprehension.