Well BOS compounds are certainly more effective, and also...

Well BOS compounds are certainly more effective, and also decrease costs associated with handling toxic chemicals. These two factors should give BOS compounds the competitive advantage it needs to launch a successful product.

Interesting also that the compounds are effective even at lower concentrations, so this will make it easier for BOS to be price-competitive with other solutions. However, I would suggest given the R&D into these compounds and the significant advantages they hold will point to BOS charging a premium.

Glutaraldehyde looks to be a pretty cheap chemical, just a matter of whether the big companies think that BOS compounds are worth the extra money. I would also suggest that this is a resounding YES. I imagine they will pay big bucks to get a better product, just look at how much this corrosion costs the industry! They could easily pay 1/100th of this to avoid these costs. Ie... 1/100 of 2 billion is still 20 million.