Only concern with something like this is what features will be offered and how. If it is offered so that the general public can view the maps, then this could see some contracts being lost as small businesses will essentially access it for free through realestate.com.au. the only thing that may keep them from not renewing is realestate.com.au charging its users to view the content as some sort of a premium package or spec-ing it down so far that the offering is of no benefit to current NEA users.
NEA Price at posting:
$1.47 Sentiment: Hold Disclosure: Held