Aldi loses the most.
Aldi's attraction is lower prices for the lower quality non branded items but if the Branded products from WOW/Coles become comparable in price, , Good bye Aldi's recent glory days in the sun. lol
A few less dollars going back to Germany! ( Not that it matters to the "Family").
Even with the Coles war of words re a price war, it'll peter out to be a non event. imo
Eventually Aldi still flatlines with its Market share, Coles/WOW return to the norm.
You all can bet your pumpkin on that!
Md
Coles leaves door open to price war, page-5
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