coca cola amatil: a tale of two stories, page-14

Fat Bloater,

If your aim is to short the stock and then try to talk your book and influence other people to sell the stock, can I suggest you post some actual analysis. Some real, meaningful and insightful analysis. Because, I'm sure you know, that this will help your cause far more than the posts you are currently posting.

Repeating your point that no one drinks coke any more, is wrong.

Revenue for the H1 2014 was $2.3bn. To get a very rough, idea what that means...let's assume that the average wholesale selling price of one of their beverages is $5 (this is just a rough guess..i'm sure the wholesale price is much lower, but let's be conservative) that means they sold 460m drinks for the half year. That works out to be roughly 2.5m drinks a day, every day. Conservatively, this is approx 10% of the population of Australia buying a CCL drink every single day.

If we say that the average wholesale price is $2.5 then that means 20% of Australia's population are buying a CCL drink every single day.

There are many reasons why you could argue that this is short. People not buying drinking coke is not one of them. Come on mate, give us something better.