The new formula was what Bellamys submitted for approval not the old one. Might of only have been around 10% of revenue but in the long term having the product in the stores physically gives company opportunuty to really push the marketing of there product and not rely on e-commerce/daigou. Even a small penetration in stores in China would be a huge boost of revenue for Bellamys. I think the company would delay if new formula was told will not be accepted. Do you think Bellamys just submitted application one year ago and have had no dialogue with authorities.
BAL Price at posting:
$9.15 Sentiment: Buy Disclosure: Held