I had exactly the same experience with a suit, down to the old bloke at Tony Barlow.
My missus says that once the discount card goes she will boycott CML group stores, and I have tested this theory on a number of brokers. The feedback is that CML has done its numbers and that they are giving up $150m of revenue via the discount scheme, and they reckon that the customers that they lose will not amount to this number. i.e. no attachment to customer loyalty, as evidenced by the poor shopping experience that everyone seems to have there, compunded by uncompetitive pricing (which you can see from their deep discount sales they frequently have) - if they jacked up their service and had better all round pricing they could keep the discount card and get people into their stores, they look like they have still lost the plot.
My view - they will still go down further, forget the charts the customers will get unhappier.
CML Price at posting:
0.0¢ Sentiment: None Disclosure: Not Held
