Making Amazon more profitable still are ad sales. The company now ranks alongside Alphabet's Google and Facebook as titans in marketing, letting these same merchants pay for high placement in Amazon's search results.
Ad sales and "other" revenue jumped 95 per cent to $US3.4 billion in the fourth quarter.
Amazon's net income rose to $US3.03 billion, or $US6.04 per share, in the quarter ended December 31 from $US1.86 billion, or $US3.75 per share, a year earlier, which included a tax gain
Amazon Web Services (AWS) announced several enterprise customers during the quarter: Ellie Mae, Korean Air, Santander's Openbank, and Pac-12 are going all-in on AWS; Mobileye and Guardian Life Insurance named AWS their preferred public cloud provider; Amgen will leverage AWS as its strategic infrastructure provider for the vast majority of its cloud infrastructure; and National Australia Bank announced they've chosen AWS as their long-term strategic cloud provider.
4DS Price at posting:
6.0¢ Sentiment: Buy Disclosure: Held
