clearly.....

if the US strategy is not working it needs to be scrapped almost immediately

stop the cash bleed

get back to basics and focus on what was initially yowie's primary market, AUSTRALIA

it's a long road to the top, but sometimes you need to go full circle to truly realise where you came from and where you intend to go.

focusing on australia gives the execution/marketing/creative team a much more localised and smaller market than trying to reach all of the US

the $3.50 price was a little exagerated, and lately i have seen BIG W with $3.00, a move in the right direction

if yowie was able to achieve $100m in sales in its absolute prime in one calendar year in australia, you can see there was potential once in our local market.

STOP THE CASH BURN, THAT IS THE PRIMARY OBJECTIVE.