The answer is quite evident, it's because they have skin in the game. They are hoping BAL drops so they can buy back their shorts. Expect maximum downramping but I don't think they can hold back the longs for long. There are of course a number of factors which could help BAL rise such as end of the trade wars, SAMR, strong consumer spending etc. BAL management just have to continue executing their strategy and tune out the noise.
BAL Price at posting:
$7.96 Sentiment: Buy Disclosure: Held