If this mob is worth $120m (????), then what does that make...

If this mob is worth $120m (????), then what does that make eSuper worth ?

If I were thinking of investing my hard earned, I'd be doing some serious research into what CLASS has that eSuper does not. And how does a cloud based service sustain 'high profit margins'? The Cloud is a race to the bottom, and the winners will have volume.

It is very  difficult to unseat the incumbent with a substantial market share and years of goodwill. Take a look at http://www.mclowd.com/ a zero cost admin service, and hardy known despite 2 years of aggressive social media promotion.