Assuming what you say is true, I would presume a savvy customer...

Assuming what you say is true, I would presume a savvy customer would also pick up on that straightaway and the 'artisan' would not get any business.

Right now, it's a wait and see for me. It is good news that AHL has acquired DesignMilk in an attempt to increase their market share. The issue then becomes whether the touted synergies eventualise and generate both savings and increased revenue. Although AHL is cutting down costs and slowly improving their margins, I have yet to see the profit materialise.

If you do buy in, be prepared for liquidity issues and a lack of updates. In terms of share price, it's at a favourable risk/reward ratio.

I do like their business strategy and current CEO; just waiting for that increased market traction to materialise