I am sure they are too. They have to for survival. And that is...

I am sure they are too. They have to for survival.

And that is the problem for them.

As evidenced by their lack of increasing sales revenue and falling TMall fans, the wine offerings are obviously not what the retailers desire and their marketing is yet to bear fruit.

The failure in this area, along with cash of only around a million or so, means that they aren't coming from any position of strength around the negotiation table.

Of course they could still come through with a company saving deal, but I wouldn't be underestimating the risks here.

Milesy