If they are relaunching they had to go into this crunch it was...

If they are relaunching they had to go into this crunch it was inevitable. The alternative was to sell at a discount and keep both stocks on shelves. What I am grumpy about is the lack of communication. Everyone knows the launch is coming and their partner blend and pack is showing off BAL's new formula. The launch is market sensitive and when blend and pack shows off BAL's new tins it is releasing market sensitive information before an  official announcement. I have already sent the company a message to complain about the blend and pack website. Poor, very poor and sloppy launch. Better to announce the date build up expectations and launch that way suppliers can plan rather than all this leaking.