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23/07/18
17:09
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Originally posted by Amused observer
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Fascinating to watch two different arguments with merit on two different foundation principles. A debate of entertaining proportions.
The "blocking building" argument using the newer generation of company value growth drivers that seeks no domestic bricks and mortar presence of significance to build brand. Global example is Cisco and the internet.
versus
The "brand name" argument that brings recognition and consequential retail sales in its home market and uses earnings to drive organic growth and springboard into new markets. Gl;obal example is Apple and the personal device.
Neither is right nor wrong, they are just different but the key is which one is right for WHA and is it pursuing one with intent or by accident.
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If you wanna be very successful and recognised by Chinese consumers, you have to gain a meaningful slice in local country, that's how Chinese consumers recognise a brand, imo.